Key Considerations for Senior Living Website Development in 2024
Practical insights on senior living marketing, GEO optimization, SEO strategies, and hospitality-based sales coaching. Written by Sandra Scott, formerVP of Sales & Marketing for three CCRCs, these articles offer applied knowledge from real senior living experience—not theory from someone who's never worked in the industry. Topics include competing against corporate chains, reducing reliance on placement agents, AI search optimization, and census management strategies for small and midsize providers.
