Get found on Google
We optimize your website and local presence, so you show up when families and referral sources search without relying on expensive third-party lead services or paid ads.
We optimize your website and online presence, so families find you when they search on Google. For senior living, healthcare, and home health providers who need direct, qualified leads without relying on expensive third-party referral services. You show up in search results when families are actively looking for the care you provide.
Basic SEO (like claiming your Google Business Profile) you can do yourself. Comprehensive SEO requires technical expertise, time, and ongoing effort most senior living or healthcare providers don't have. Consider this: Would you rather spend 10 hours/week learning SEO or serving residents or patients? Our expertise from managing senior living and healthcare marketing means we know what works specifically for your industry.
Ethical SEO companies never guarantee specific rankings because Google's algorithm is constantly evolving. We do guarantee our proven process: technical optimization, content creation, local citation building, and monthly reporting. Most clients see first page rankings for key terms within 6-12 months, but timelines vary by competition level.
Local SEO focuses on appearing in "near me" searches and Google Maps results which are critical for senior living and healthcare because families search locally. It includes optimizing your Google Business Profile, getting reviews, earning local citations, and appearing in the "local pack" (the map + 3 businesses shown for local searches). For most senior care providers, local SEO is more important than traditional SEO.
SEO typically shows measurable results in 3-6 months, with continued improvement over 12+ months. Unlike paid ads that stop working when you stop paying, SEO builds lasting visibility. Early wins include improved Google Business Profile rankings and local pack appearances. Long-term gains include ranking for competitive keywords and increased direct inquiries.
SEO (Search Engine Optimization) is the process of improving your website, so it appears higher in Google search results when families search for senior care or healthcare services. Without SEO, your website is like a billboard in the desert, it exists, but no one sees it. SEO helps families find you when they search terms like "assisted living near me," "memory care [city]," or "skilled nursing facility."
Monthly SEO includes technical website optimization, Google Business Profile optimization, local citation building, monthly content creation (e.g., blogs, articles, location and service pages), backlink building, monthly ranking reports, and ongoing strategy adjustments. We focus on both Google search and preparing for AI search (GEO) simultaneously.
Paid ads (Google Ads) provide immediate visibility but stop working when you stop paying. SEO builds lasting visibility that continues working 24/7 without ongoing ad spend. Most families trust organic search results more than ads. SEO is cost-effective long- term, while ads require a constant budget. We recommend starting with SEO for sustainable growth.
Yes, that's a primary goal. By ranking higher in Google search, you increase direct inquiries from families finding you organically rather than through expensive third-party lead services or placement agents. Better SEO = more direct traffic = fewer referral fees = better margins.
