I’m Sandra Scott. Before founding Scott Marketing & Consulting Group®, I served as VP of Sales & Marketing for continuing care retirement communities. I’ve lived the pressure of occupancy targets, the complexity of care transitions, and the responsibility of earning families’ trust.
Sandra Scott is the founder and CEO of Scott Marketing & Consulting Group,a former VP of Sales & Marketing for three continuing care retirementcommunities where she managed operations generating $52M+ in annualrevenue and achieved 92% presales.
She specializes in helping small and midsize senior living and healthcareproviders compete through GEO optimization, traditional SEO, and hospitality-based sales coaching.
Sandra is the 2023 Innovator of the Year (Residential Assisted LivingAssociation) and leads a Top GEO Agency (First Page Sage 2025).
For years, I served as VP of Sales & Marketing for three continuing care retirement communities, managing independent living, assisted living, skilled nursing, and memory care, overseeing operations that generated over $52 million in annual revenue. I know the weight of occupancy targets that need to be met. I understand the emotional complexity of care transitions and the profound responsibility of earning families' trust during one of the most difficult decisions they'll ever make.
I've celebrated the wins, like achieving 92% presales two years before opening anew community, or watching online inquiries jump 60% through the rightstrategy. And I've navigated the challenges from tight budgets and staffingconstraints to the pressure to fill beds while maintaining the dignity and careyour residents deserve.
A career forged in hospitality management and senior living leadership, where great service meets real care.
After leading a multi-million-dollar expansion and successfully training
teams to excel in senior living sales and marketing, I realized something:
the strategies that work in senior living aren't taught in textbooks. They're
learned by doing, by understanding that every lead represents a family in
transition, every tour is a moment of vulnerability, and every resident is
someone's loved one.
I started Scott Marketing & Consulting Group® because I wanted to help
small and midsize providers succeed without the corporate complexity,
without the cookie-cutter playbooks, and without losing sight of what
matters most: the people you serve.
My approach combines my hospitality background with strategic marketing to create authentic connections that deliver real results. I don't just talk about your mission. I help you live it through every campaign, every piece of content, and every interaction with prospective residents and their families.
I start by understanding your reality, your challenges, your budget, your goals, your team. No assumptions, no templates.
We build a strategy together that fits your community and your resources. Customsolutions, not cookie-cutter playbooks.
From websites to content and campaigns, everything is created with intention, clarity, and respect for your mission and your audience.
I work with small and midsize senior living and healthcare organizations, the ones who don't have massive corporate budgets but do have heart, mission, and a commitment to doing things right.
You won't get lost in the shuffle here. You won't be handed off to an account manager who's never set foot in a senior living community. And you certainly won't get a generic strategy that could apply to anyone.
What you will get is a partner who understands your world because I've lived it; someone who knows that behind every occupancy percentage is a real person seeking care, connection, and community.
If you're looking for a marketing partner who truly understands senior living and healthcare, not from a distance but from the inside, let's connect. Whether you're navigating growth, struggling to get found online, or simply want a fresh approach that honors your mission, I'm here to help.
Because marketing shouldn't feel complicated. It should feel like telling your story to the people who need to hear it most.
