Train teams that close
Hospitality-based training that transforms your team into confident relationship builders who nurture long sales cycles and close more opportunities. Built on real sales leadership experience, not theory.
Hospitality-based training that transforms your team into confident brand ambassadors who build authentic relationships and convert leads consistently. For senior living and healthcare teams who need to close more move-ins, nurture long sales cycles, and stay ahead in competitive markets. Your staff becomes your most powerful marketing asset, productive, successful, and proud to represent your organization.
Absolutely. High-performing teams often have the biggest growth opportunity because small improvements yield large results. We focus on reducing average sales cycle length, increasing discovery-to-tour and tour-to-move-in conversion rates, improving follow-up consistency, coaching on specific challenging scenarios, and training new team members to match your seasoned team members’ success.
We strongly recommend ongoing coaching because behavior change requires reinforcement. One-time training provides knowledge, but ongoing coaching ensures implementation. Our most successful clients commit to quarterly coaching sessions after initial training. We also offer on-demand support for specific situations (difficult family meeting coming up? We'll help you prepare).
We track metrics meaningful to your business: tour-to-move-in conversion rate, average sales cycle length, show rate for scheduled tours, census improvement, and reduction in "ghosting" (families stopping communication). Most clients see measurable improvement in conversion rates within 90 days of training and applied learning.
Programs are customized but typically include initial session covering core methodology, followed by weekly training and coaching sessions (1-2 hours each depending on team size) for 6 weeks and role playing to reinforce learning and address real scenarios. Some clients prefer intensive multi-day trainings followed by quarterly refreshers. We adapt to your team's needs and availability.
Anyone who interacts with prospective residents and families: Executive Directors, Sales Directors, Community Relations Directors, Move-In Coordinators, and even front desk staff. Everyone who touches the sales process impacts conversion. We can train entire teams or focus on key sales personnel depending on your needs and budget.
Our coaching is hospitality-based, not pushy sales tactics. As a former VP who managed teams that consistently hit census goals, our founder trains your team to view every interaction as relationship-building, not transactional selling. This approach honors the emotional complexity of care transitions, builds genuine trust with families, and results in higher close rates because families feel supported, not pressured.
Both. New staff benefit from proven methodology from day one. Experienced staff often say "I wish I'd learned this years ago" because hospitality-based selling differs from traditional sales training. Even successful salespeople gain tools for improving close rates, shortening sales cycles, and handling difficult situations like objections about cost or adult children disagreements.
Core skills include building authentic rapport quickly, actively listening to families' unstated concerns, addressing objections with empathy (especially cost concerns), managing multiple decision- makers (adult children dynamics), nurturing long sales cycles without being pushy, converting tours into move-in commitments, following up effectively without annoying families, and maintaining dignity during difficult conversations about decline and care transitions.
