Get recommended by AI
We optimize your content and online presence so ChatGPT, Google AI, and other generative search engines recommend you when families ask for help, not just list you in search results.
AI-powered optimization that gets your organization recommended, not just found, when families ask ChatGPT, Google AI (Gemini) or other generative search engines for help. For providers competing against bigger budgets who want to level the playing field through quality content and authentic expertise. AI suggests your name as the trusted solution before families even know you exist.
We track: (How often your organization appears in AI responses for relevant queries and the sentiment and context of AI mentions (are you recommended positively?). We provide monthly reports showing progress.
Traditional SEO focuses on ranking in Google search results (think the list of blue links). GEO focuses on being recommended in AI-generated responses at the top of results or in chatbots. SEO requires families to know what to search for. GEO helps when families ask conversational questions to AI. You need both: SEO for families who search traditionally, GEO for the growing number using AI.
GEO is newer than traditional SEO, so timelines are still emerging. Most clients see initial AI mentions within 3-6 months of consistent optimization. Significant visibility improvements typically occur within 6-12 months. Unlike traditional SEO that prioritizes age of domain, GEO can produce faster results because AI values fresh, authoritative content regardless of site age.
That's exactly why early adoption matters. Right now, most senior living marketing agencies don't even understand GEO. By optimizing now, you establish authority with AI models before your competitors. The "Trust Triangle" (brand + website + expert) takes time to build. AI models favor established authorities. Starting now gives you a 6–12-month head start.
GEO is the process of optimizing your online presence so AI chatbots like ChatGPT, Google AI, and Perplexity recommend your organization when families ask for help finding care. While SEO gets you found when families search your name or keywords, GEO gets you recommended by AI before families even know you exist, when they're asking questions like "best memory care near me for Alzheimer's."
No, they work together. Think of SEO as your foundation and GEO as your competitive edge. You still need strong traditional SEO because: (1) Not everyone uses AI yet, (2) AI models often pull from top-ranking Google results, (3) Your Google Business Profile impacts AI recommendations. The most effective strategy combines both.
First, adoption is growing rapidly, over 50% of adult children use AI to research care options. Second, early adopter advantage: most competitors haven't optimized for AI yet. Third, AI recommendations carry high trust, when ChatGPT recommends you, families perceive it as unbiased. Fourth, futureproofing: AI search is only going to grow. Optimizing now positions you ahead of the curve.
Scott Marketing & Consulting Group® is recognized as a Top GEO Agency 2025 by First Page Sage, one of the few agencies in senior living marketing offering dedicated GEO services. Our founder's insider experience managing senior living operations means we understand both the technical optimization and how families actually search for care. We were early adopters, giving our clients first-mover advantage.
