Build real relationships
Consistent social media and digital strategies that build real relationships with families, referral partners, and your community, not just vanity metrics.
Comprehensive digital strategies including social media management and content creation that build real relationships, not just follower counts. For senior living, healthcare, and home health providers who want to build awareness, nurture relationships, and drive qualified leads across multiple platforms. You build genuine connections online that lead to real conversations, tours, and move-ins.
Yes, but indirectly like branding. Social media works by: (1) Keeping you top-of-mind with families researching (they may look for months), (2) Building trust before families call (they've "gotten to know you" online), (3) Showing referral sources you're active and engaged, (4) Providing content families share with decision-makers, (5) Improving local SEO (active social profiles help Google rankings). Think of it as ongoing relationship-building.
We create content strategy, write captions, and design graphics. You provide photos/videos from your community (authentic content performs best) or we work with stock imagery as backup. Ideal workflow: You upload photos from activities; we turn them into posts. We handle strategy, scheduling, community management, and analytics. You focus on residents.
We track engagement rate (likes, comments, shares relative to follower count which is more important than vanity metrics), follower growth (quality over quantity), website traffic from social and reach and impressions (how many people see your content). Success isn't "going viral" it's building genuine community and driving qualified inquiries.
For senior living and healthcare Facebook is essential because your target audience research there, LinkedIn is important for B2B referrals and recruitment, Instagram is secondary as it’s good for visual community stories, and Google Business Profile. Google Business Profile is technically not social, but it offers critical visibility. Skip TikTok unless you have dedicated resources and young audience. YouTube can be valuable for video content. We recommend starting with Facebook and LinkedIn done well rather than spreading thin across many platforms.
Facebook: 3-5 times per week, LinkedIn: 2-3 times per week, Instagram: 3-5 times per week if you're active there, Google Business Profile: weekly posts plus responding to all reviews. Consistency matters more than frequency.
Yes. Every single one. Positive reviews: Thank them publicly (shows appreciation and signals to others you're responsive). Negative reviews: Respond professionally, empathetically, and publicly (shows you care about resolving issues), then take the conversation private. Ignoring reviews or comments signals you're not engaged. Responding shows families you're attentive which is critical when they're evaluating care quality.
That's exactly why you'd hire us. Most administrators and directors don't have time for consistent social media. Our service includes monthly content strategy, content creation (captions and graphics), scheduling all posts, community management (responding to comments/reviews), monthly analytics reports, and ongoing optimization. You approve strategy upfront, then we handle day-to-day execution.
Mix up your content. Community life and activities (celebrations, outings, resident spotlights with permission), educational content (answering common questions), staff spotlights (shows care and can also be used for recruitment), seasonal and holiday content, community involvement and events, behind-the-scenes glimpses, and testimonials/family stories (with permission). Avoid: too much sales content, generic stock photos, or posting only when you have openings.
