Stand out visually
Strategic branding and visual identity that stands out from generic competitors with stock photos and vague promises. We help you look professional without looking corporate.
Strategic branding and visual identity from logo design and color palettes to brand style guides and messaging frameworks. For providers who need a cohesive, professional brand that stands out in a sea of generic competitors with stock photos and vague promises. You build a memorable visual identity and clear messaging foundation that resonates with families and reflects your true values.
Yes, but indirectly. Branding doesn't fill beds overnight. It makes everything else work better: Your website converts higher when branding is clear, tours close better when families already understand your differentiation, referral sources remember you because you stand out, and your team communicates more confidently when messaging is consistent. Think of branding as the foundation, everything else builds on it.
We can do either. Many clients have a logo but lack consistent visual identity or messaging. We can: (1) Refresh your existing brand (modernize while keeping recognizable elements), (2) Extend your brand (create guidelines for consistent application), or (3) Complete rebrand if starting over. We'll assess your current brand and recommend the right approach based on your goals.
We can use stock photography as a temporary measure if you’re launching a new community, but we encourage professional photography as part of branding projects (recommended for authentic imagery) or work with high resolution photos you already have. If you have good quality photos showing real residents, staff, and spaces (with proper permissions), we can use those. Stock photos are always a last resort for budget and business cycle constraints only.
Typical timeline: Brand strategy and discovery (2 weeks), Initial concepts and direction (2 weeks), Revisions and refinement (2 weeks), Finalization and guidelines (1 week). Total: 7-9 weeks from kickoff to completion. Rush timelines available if needed for specific launch dates.
That's one of the most common reasons clients seek rebranding. The solution: We focus on what makes you authentically different (not what you think you should say). Your founder's story, your care philosophy, your specific approach, your actual community personality, these become your brand. Corporate feels generic because it tries to appeal to everyone. Authentic brands attract the right families by being genuine.
We specialize in small and midsize providers. Budget-friendly options include starting with messaging/positioning (most important), phasing the project (messaging first, visual identity later), or focusing on high-impact elements (website and Google Business Profile) before print materials. Something genuine on a small budget beats generic on any budget.
Comprehensive branding includes: brand strategy session (positioning, differentiation, target audience), visual identity (logo, color palette, typography, image style), messaging framework (tagline, key messages, voice/tone guidelines), brand guidelines document, and application examples (website, social media, print materials). Scope varies based on whether you're rebranding or starting from scratch.
You can, but you'll look like every other generic senior living community or healthcare provider. Families researching care see dozens of websites mostly using the same stock photos and corporate language. Authentic branding means real photos, genuine messaging, and differentiation showing what makes your organization different. Stock photos say "We're like everyone else." Authentic branding says, "This is who we really are."
