Families need you in a crisis, but they don’t know you exist until it’s too late. By the time they’re desperate, they’ve already chosen an agency that showed up when they were asking questions, not just when they needed help.
We help home health agencies get found before the crisis happens bypositioning you as the trusted expert when families are asking AI questions like"what's the difference between home health and home care?"
Our services include GEO optimization for AI visibility, traditional SEO,educational content that builds trust early, local search optimization, andprofessional websites that explain services in plain language. Founded by formersenior living VP Sandra Scott who managed relationships with home healthpartners and understands how smaller agencies can compete.
Families don't know you exist until it's urgent
People don't plan for home health. They need it suddenly after hospitalization or when a loved one's condition changes.
Referral sources have endless options
Hospitals and physicians work with multiple agencies. Standing out is harder than ever.
Tight margins, tight budgets
You're competing with larger, well-funded agencies while managing slim profit margins.
Explaining your value is complex
Families don’t understand the difference between agencies or why quality home health matters.
How Smaller Agencies Compete
Families are asking AI: "What's the difference between home health and home care?" "How do I know if my dad needs skilled nursing at home?" "Best home health agency near me for diabetic care."
If you're not answering these questions with authoritative content, AI is recommending your competitors.
Traditional SEO gets you found when families search your name. GEO gets you recommended when they don't even know who you are yet; when they're asking questions, seeking guidance, and looking for trusted experts.
This is where smaller agencies can compete: AI recommends based on content quality and relevance, not ad spend.
As a former VP managing relationships with home health agencies and building referral partnerships, I know how hard it is to stand out when hospitals and physicians have a dozen options. You need to be top-of-mind before the crisis happens and that's what we help you do.
SEO & GEO
We optimize your online presence to meet families where they are in the research phase, positioning you as the trusted expert when they're asking questions long before they're ready to call. You show up in both Google search and AI recommendations when it matters most.
Content Development
Educational content that answers the questions families are asking AI, from "What's the difference between home health and home care?" to "How do I choose a quality agency?" This establishes your authority and builds trust early, so when the crisis comes, they already know who to call.
Local SEO Optimization
When families search "home health near me," you appear with clear messaging about what makes you different. We optimize your website and Google Business Profile, so you stand out from the dozen other agencies in your area.
Website Development
Simple, professional websites that explain your services in plain language, not medical jargon. Built for both families making urgent decisions and referral sources evaluating partnerships. Easy to understand, easy to contact you.
