Website Design & Development for Senior Living & Healthcare

Modern sites built to convert

Fast, user-friendly websites designed for both families and referral partners, built to convert visitors into calls, tours, and inquiries without corporate complexity.

What This Service Includes

Fast, professional, user-friendly websites designed specifically for seniors and family caregivers; built to convert visitors into calls, tours, and admissions. For providers who need a modern digital presence without corporate complexity or overwhelming costs. You get a site that clearly communicates your value and makes it easy for families to choose you.

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Frequently Asked Questions

Can I update the website myself after launch?

Yes, we build on a user-friendly platform that allows you to make basic updates (photos, text, blog posts) without technical knowledge. We provide training and documentation. For major changes, we're available for ongoing support with our hosting services.

Do you write the website content, or do I need to provide it?

We can do either. If you have existing content, we'll edit and optimize it. If starting from scratch, we'll write all content based on discovery interviews with your team. Content includes all agreed upon pages in the site map.

How long does it take to build a website?

Most websites are completed in 6-8 weeks from contract signing to launch. Timeline includes discovery (1 day), design approval (1 week), development (4-5 weeks), content population (1 week), and testing/launch (2 days). Rush timelines are available if needed.

How much does a senior living website cost?

Website costs vary based on size and features, typically ranging from $3,000-$6,000 for small to midsize providers. We provide transparent pricing upfront with no hidden fees. Investment includes strategy, design, development, mobile optimization, and initial SEO setup.

What if I already have a website but it needs updating?

We can redesign your existing website, migrating content and improving structure, design, and functionality. We'll audit your current site, identify what's working, preserve your Google rankings, and modernize everything else.

What makes a senior living website effective?

Effective senior living websites have clear calls-to-action for tours and calls, authentic photos (not stock images), easy navigation for adult children researching care, content that addresses common concerns, fast loading speed, and optimization for both Google search and AI recommendations.

Will my website work on mobile phones?

Yes, all websites are mobile- responsive, meaning they automatically adjust to look great on phones, tablets, and desktop computers. This is critical since over 60% of families research senior care options on mobile devices.

Will the website help with Google rankings?

Yes, all websites include basic SEO setup (optimized page titles, meta descriptions, proper heading structure, fast loading speed, mobile optimization). For ongoing SEO improvement, we recommend our SEO service after launch.

Other Ways We Can Support You

Stand out visually

Branding & Creative Content

Strategic branding and visual identity that stands out from generic competitors with stock photos and vague promises. We help you look professional without looking corporate.

Clear positioning families understand instantly
Get found on Google

SEO (Search Engine Optimization)

We optimize your website and local presence, so you show up when families and referral sources search without relying on expensive third-party lead services or paid ads.

More qualified leads from organic search
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Get recommended by AI

GEO (Generative Engine Optimization)

We optimize your content and online presence so ChatGPT, Google AI, and other generative search engines recommend you when families ask for help, not just list you in search results.

Get recommended by AI before families even know you exist.
Train teams that close

Sales & Marketing Coaching

Hospitality-based training that transforms your team into confident relationship builders who nurture long sales cycles and close more opportunities. Built on real sales leadership experience, not theory.

Your team becomes your most powerful marketing asset
Build trust through storytelling

Content Development

Educational, SEO-optimized content that answers the questions families and referral sources are actually asking, positioning you as the trusted expert before they ever call.

Trusted answers families are already searching for
Build real relationships

Digital Marketing & Social Media

Consistent social media and digital strategies that build real relationships with families, referral partners, and your community, not just vanity metrics.

Real relationships that lead to inquiries and referrals

Not sure which service is right for you?

Schedule a free consultation and we’ll talk through your goals, challenges, and where your biggest opportunities really are.

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