Hospital case managers are overwhelmed and sending patients to the facilities they already know. If you're not on their radar, you're not getting referrals.
We help skilled nursing and rehabilitation facilities break into new referralrelationships by getting recommended by AI when discharge planners, placementagents, and families search for specialized care.
Our services include GEO optimization to appear in ChatGPT and Google AIresults, traditional SEO, reputation management, content showcasing clinicalexpertise, and websites built for both referral sources and families. Founded byformer senior living VP Sandra Scott who understands referral partnershipdynamics from managing skilled nursing operations.
Case managers don't have time to research new options
They're managing impossible caseloads and tight discharge timelines. They send patients to facilities they already trust because it's faster and safer.
Placement agents control the pipeline
More families are using placement services that steer patients to facilities with existing relationships cutting you out entirely.
Physician referrals go to competitors
Physicians often serve as medical directors at competing SNFs. Their referrals naturally flow to facilities where they have relationships and financial interests.
Star ratings and online reviews impact everything
One bad review or a dip in star ratings can cost you referrals. Families research you online before ever calling.
How to Break into New Referral Relationships
Here's the reality I learned managing SNF marketing and building referral partnerships: You need to be known before the placement decision happens.
When discharge planners are overwhelmed, they're not calling 10 facilities, they're asking AI: "Which skilled nursing facilities near me specialize in post-stroke rehabilitation?" Or families who bypass the case manager altogether are asking ChatGPT for recommendations.
If your specialties, outcomes, and reputation aren't optimized for AI search, you're invisible in both scenarios. You lose the referral before anyone picks up the phone.
GEO ensures that when hospitals, placement agents, and families ask AI for recommendations, your facility appears with your specific strengths highlighted be it cardiac rehab, wound care, ventilator management or whatever makes you exceptional.
This is how you break into new referral relationships: be the facility AI recommends when people are researching options.
SEO & GEO for Referral Visibility
We optimize your online presence so discharge planners, placement agents, physicians, and families find you through both traditional search and AI recommendations. We highlight your clinical specialties, quality outcomes, and what makes you different so you show up when referral sources are researching options, not just when they already know your name.
Content Development
Educational content that showcases your clinical expertise in your specialties whether that's post surgical care, pulmonary care, or respiratory therapy. This builds familiarity with referral sources who don't know you yet and positions you as the expert when AI recommends facilities.
Website Development
Clear, professional websites built for both referral sources and families. Discharge planners can quickly see your specialties, bed availability, and contact information. Families can understand your quality measures and what makes you different. Everyone can reach you easily.
