Exclusive Marketing Services for RALNA Students & Members

Scott Marketing & Consulting Group® is proud to serve as a Preferred Marketing Partner of RALNA, helping senior living operators increase visibility, attract residents, and grow through proven digital marketing strategies.

Before The Phone Rings

Families begin researching care options online long before they schedule a tour or make a phone call.

Research
Families compare providers, websites, reviews, and search results before reaching out.
Trust
Online visibility and credibility influence which organizations make the family's shortlist.
Visibility
Organizations that are easier to find and evaluate often receive more inquiries and tour requests.

Preferred pricing, exclusively for RALNA members.

The RALNA Success Package

RALNA member rate

$1,400/month$1,500

On an annual subscription. Saves $1,200 a year.

What's included

Search Engine Optimization (SEO)
Generative Engine Optimization (GEO)
Google Business Profile Optimization
Weekly Google Business Profile Posts
Two Monthly Blog Articles
Service Page(s) Development
Location Page(s) Development

Marketing Designed for Senior Living

Unlike generic marketing firms, SMCG® specializes in helping residential care homes and operators improve

Online visibility
Search rankings
AI search discoverability
Lead generation
Website conversions
Local market presence
20+ Years in Senior Living, Healthcare & Hospitality
By Former Vice President of Sales & Marketing
Occupancy-Focused Growth Strategies
Specialized in Senior Living & Residential Care
New for 2026

AI Search Optimization (GEO)

Families are increasingly using AI-powered search tools to research care options before contacting providers. GEO helps ensure your organization is part of that conversation.

Start Your Free Discovery Call

Ready to explore how our consulting solutions can help your business thrive?

Schedule a Free Consultation
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Connect with Scott Marketing & Consulting Group®

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Frequently Asked Questions

We’ve compiled answers to the most common questions clients ask about our business strategy consulting.

Am I required to sign a contract?

No. Every engagement begins with a consultation and recommendation.

Is the RALNA rate available only to members?

Yes. Preferred pricing is offered exclusively through the RALNA partnership.

Do you help with implementation or just strategy planning?

We do both. While we specialize in strategy planning, we also support implementation to ensure your vision turns into results. From execution roadmaps to hands-on project support, we’re with you every step of the way.

Can I purchase a website and SEO services?

Absolutely. Many clients choose both services to maximize visibility and growth.

Does SMCG® specialize in senior living?

Yes. SMCG® focuses specifically on senior living and healthcare related organizations.