What is placement agency dependency really costing your community, and what would owning your pipeline be worth instead? Enter your numbers below. Estimates use your inputs and stated assumptions only, no inflated projections.
Most communities never see this number in one place. The fees arrive one invoice at a time.
The fees arrive one invoice at a time. Here is what they look like accumulating across a calendar year, next to a transition path where owned referrals gradually replace half your agency move-ins.
Transition path is illustrative: owned referrals phased in across the year to replace half of agency move-ins by December. Both paths use only your inputs and assume rates stay constant. Your actual figures will vary.
Enter your name and email to get the full report. It opens right here: the complete cost breakdown, what improving conversion would be worth at your community, and where most communities see the fastest gains. You'll also receive occasional census growth insights from Sandra. No spam, unsubscribe anytime.
Assumes your current agency reliance and rates stay constant. Your actual figures will vary with occupancy, rate growth, and referral mix.
Your community converts 0% of tours today. Improving that by ten points, the shift most communities achieve through discovery and follow-up discipline, produces:
Illustrative scenario, not a guarantee. Results depend on your starting point, team, and consistency. The point is direction: conversion improvement and owned referrals compound, fees only repeat.
The communities working hardest to generate more leads are often the same ones losing the most opportunities during the sales process. The issue is rarely effort. It is usually a breakdown in discovery, follow-up, or consistency, and once seen clearly, these gaps are almost always fixable without increasing marketing spend.
Strengthen discovery conversations. Improve follow-up discipline. Make tour-to-move-in visible to the team. Build just one referral channel intentionally. Focus on moving two behaviors from inconsistent to consistent, that is usually enough to shift census momentum.
You don't eliminate placement agencies. You outgrow them.
Find out which system is forcing your dependency with the Census Growth Scorecard, then read the full transition strategy in the Senior Living Sales Training & Census Growth Guide.
No pitch, no preset packages, just a real conversation.
Schedule a Call© Scott Marketing & Consulting Group® · scottgroup.consulting · Part of The Occupancy Flywheel™ framework
